What are we striving for?

• Truthfulness and transparency in all aspects with our visitors
• Hyper quality with hyper meaning
• To spark elevated conversations; promote meaning, not conglomerate logos
  

What are we not?

• We are not a “community.” We don’t believe in brands manufacturing exclusivity. A real community are the ones next door.
• To curb your materialism, we’ll never send you a “You forgot this in your cart” email.

What does itsidempotent mean?

Idempotent is a computer science/math term for something that doesn’t change, no matter how many times it’s applied.