What are we striving for?

• Truthfulness and transparency with our visitors, products, the "itsidempotent" brand
• Hyper quality with hyper meaning. Strive for utmost quality and longevity
• To spark elevated thoughts and conversations
• To work with the local population. Since "itsidempotent" is now currently based in Japan, we will strive to work with local factories first
• To only share the highest quality products

What are we not?

• We are not a “community.” We don’t believe in brands manufacturing exclusivity. A real community are the ones next door.
• We are not promoters of materialism; our products are made to last for years, not seasons. We’ll never send you a “You forgot this in your cart” email.

What does itsidempotent mean?

Idempotent is a computer science/math term for something that doesn’t change, no matter how many times it’s applied.